H&M Denim
STREET DENIM CAPSULE - FALL 2024
STREET DENIM CAPSULE - FALL 2024
A new drop focused on denim and complimentary products for the streetwear youth customer, an online campaign and selected stores.
This denim capsule is designed with a focus on acid wash and aggressive dryworks, featuring wide silhouettes and exaggerated cargo pockets. A lot of attention was paid to wash processes to ensure the products were achieved in a sustainable and low-impact way.
I have included visualised denim products using CLO 3D.





































