H&M DENIM
STREET DENIM CAPSULE - SPRING 2024
STREET DENIM CAPSULE - SPRING 2024
A full project from my initial concepts and early design work through to final product images of a capsule collection specifically for the streetwear customer, a mini drop for online and selected stores. For this project I was responsible for all research, design and wash development plus styling ideas using accessories and garments from other product categories.
The capsule is designed with an aged, dusty look, utilizing aggressive tints and acid wash treatments on wide silhouettes. Extra attention was paid to wash techniques to ensure they were achieved using sustainable and low-impact processes.
I have visualised early design ideas and my design proposal lineup using CLO 3D.











































